Google AI Integration for Marketing (GAIIME) – Outline

Detailed Course Outline

Module 1: Prompt Guidelines

Topics:

  • Prompt structure
  • Prompt tips

Objectives:

  • Use the core components of effective prompt structure for AI models.
  • Apply prompting techniques and tips to optimize AI model responses for specific tasks.

Activities:

  • 1 prompt example

Module 2 - Google Workspace with Gemini Integration

Topics:

  • Use case 1: Drafting Blog Post Outlines and Sections
  • Use case 2: Generating Email Marketing Campaign Copy
  • Use case 3: Brainstorming social media post ideas and drafts
  • Use case 4: Summarizing marketing campaign performance reports
  • Use case 5: Analyzing open-ended customer feedback

Objectives:

  • Identify Gemini features applicable to specific marketing content creation and campaign planning tasks.
  • Demonstrate the use of Gemini to create marketing copy and analyze campaign performance data.
  • Compare the efficiency of completing marketing tasks with and without the integration of Gemini features.
  • Evaluate the potential time savings and improved content quality gained by leveraging Gemini in marketing workflows.

Activities:

  • 5 use case demos

Module 3 - NotebookLM Enterprise Integration

Topics:

  • Use case 1: Ensuring brand voice consistency in content ideas
  • Use case 2: Creating grounded creative briefs
  • Use case 3: Synthesizing competitor messaging analysis
  • Use case 4: Analyzing qualitative customer feedback themes
  • Use case 5: Generating content ideas based on SEO research and personas
  • Use case 6: Create a podcast for market research and Campaign performance data

Objectives:

  • Review the steps to upload marketing campaign data and create a notebook in NotebookLM.
  • Apply NotebookLM to answer specific marketing analysis questions using the provided source materials.
  • Differentiate between summaries generated by NotebookLM and manually created ones.
  • Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.

Activities:

  • 6 use case demos

Module 4 - Gemini Enterprise Integration

Topics:

  • Use case 1: Perform complex research on a topic with the Deep Research agent
  • Use case 2: Brainstorm and innovate with the Idea Generation agent
  • Use case 3: Create an X posts creator agent
  • Use case 4: Multi-agent event content strategist
  • Use case 5: Multi-channel content adaptor

Objectives:

  • Leverage premade agents to synthesize complex data into verified, evidence-based reports.
  • Use specialized agents to brainstorm and iterate on strategic concepts or research pathways.
  • Design custom agents to automate and simplify specific professional workflows.

Activities:

  • 5 use case demos

Appendix 1: Gemini Gems Integration

Topics:

  • Use case 1: Evolving customer personas into dynamic empathy maps
  • Use case 2: Crafting a strategic narrative and messaging architecture for a new product launch
  • Use case 3: Generating a "content pillar and spoke" strategy

Objectives:

  • Analyze the inefficiencies of manual marketing processes that custom Gems can address.
  • Design and refine custom Marketing Gems using effective prompting techniques to automate specific tasks.
  • Apply custom Marketing Gems in relevant use cases to streamline marketing workflows.
  • Explain the benefits of creating custom Marketing Gems, including efficiency, clarity, and cost-effectiveness.

Activities:

  • 3 use case demos